Terms of service
Last updated: 14 October 2026
Who and for whom
These terms apply to the Sofia service of Arkhe B.V., Jaap Speyerstraat 48, 1087 MK Amsterdam, the Netherlands (Chamber of Commerce 51507188). Sofia is intended for businesses, not for consumers.
Service
Sofia is an AI assistant on WhatsApp that keeps your Google Business Profile up to date: it follows reviews and proposes replies, updates opening and holiday hours, posts photos and updates, and sends a monthly report.
- Sofia posts replies and changes according to your setting: after your approval, or automatically if you switch that on yourself.
- Reply proposals are written with AI. Read them before you approve; what you approve is your responsibility.
- You give Sofia access to your Google Business Profile and make sure the information you provide is correct.
Price and payment
- €9.50 per month, including 21% VAT.
- Each month you receive an iDEAL payment request in WhatsApp. There is no automatic direct debit.
- You receive the invoice as a PDF in WhatsApp.
First month free
The first month is free and without obligation. After the first month the service continues once you pay the first payment request. If you do not pay, the service stops.
Cancellation
You can cancel monthly, by messaging Sofia or by email. The service runs until the end of the paid month; we do not refund a month in progress.
Availability
We do our best to keep Sofia available at all times, but cannot guarantee uninterrupted operation. Sofia works through WhatsApp and Google; outages or decisions of those platforms (for example removing a review) are outside our control.
Liability
Our liability is limited to the amount you paid for Sofia in the three months before the damage. We are not liable for indirect damage, such as lost revenue. This limitation does not apply in case of intent or gross negligence.
Privacy
How we handle personal data is described in our privacy policy. Where we process data on your behalf, we sign a data processing agreement on request.
Changes
We announce changes to these terms or the price at least 30 days in advance via WhatsApp. If you do not agree, you can cancel before the change takes effect.
Governing law
These terms are governed by Dutch law. Disputes are submitted to the competent court in Amsterdam.